MANAGE MORE. MISS NOTHING. TRUSTED BY THE INDUSTRY.

AgentDNA™ is the all-in-one intelligence platform for football agencies, uniting players, contracts, compliance and deal pipeline in one place, with an AI assistant that reads your data so you don't have to.

Built for football agencies · from the team behind ClubDNA · delivering software to elite sport since 2006
Agent DNA dashboard
£1.3m total commission
30 my clients
Compliance alerts panel flagging an FA agent licence
The Platform

EVERYTHING IN ONE PLACE.
BUILT AROUND YOUR WORKFLOW.

Purpose-built for football agencies. Every module mirrors how football agents actually work, from first contact to signed deal and beyond.

Your clients

  • Player & Contact Profiles

    Market value, contract expiry, rep agreement and work permit on every player.

  • Club Requests

    Log club enquiries against your clients and turn them into deals.

  • Agent Network Map

    Your agents, players and clubs on one map.

Your money

  • Revenue Pipeline

    Deal stages, commission forecasts and year-to-date figures in one view.

  • Financial Tracking

    Agent payments and performance clauses, with alerts before one is missed.

  • Sponsorship & Contracts

    Retainers, appearances and royalties managed alongside the playing contract.

Your operations

  • FA Compliance Engine

    Licence expiry, minors clearance and work permits, monitored for you.

  • Query Builder

    Search the whole database by position, value, nationality or contract status.

  • Bulk Outreach

    Templates, campaigns and follow-ups, with every interaction logged.

Inside the Platform

ONE WORKSPACE.
EVERY ANGLE COVERED.

Dashboard, revenue pipeline and compliance centre in one workspace. Every screen here is the real product, not an illustration.

FA Compliance
Revenue Pipeline
agent-dna.com · Dashboard
Agent DNA dashboard: clients, open tasks, engagement and compliance alerts
AI Assistant

ASK ANYTHING
ABOUT YOUR
DEALS

Your assistant reads every contract, clause and compliance record so you don't have to. Get instant answers on expiry dates, bonus triggers, club matches and negotiation angles, in plain English.

→Surfaces expiring rep agreements before they lapse
→Tracks bonus & appearance clauses in real time
→Matches your client portfolio against live club requests
See it live in a demo
AI Contract Assistant
×
AI Contract Assistant
History
Reviewing contract · Oceane Yundt · Everton FC
When does Oceane Yundt's contract expire?
Her deal with Everton FC runs to 30 June 2028. There's no club option, but a release clause activates on 16 Feb 2026, so I'd open renewal talks before then.
Ask about a contract, clause or client…
→
Revenue Pipeline

NEVER LOSE TRACK
OF A DEAL AGAIN

Visual deal stages from prospect to signed. Commission forecasting, weighted pipeline values and real-time period-over-period tracking.

  • Deal stage management from prospect to close
  • Commission forecasting & weighted values
  • YTD confirmed vs forecast comparison
  • Model the financial impact of new deals
agent-dna.com · Revenue Pipeline
Agent DNA revenue pipeline
£10.5m pipeline deal value and £416k total commission
agent-dna.com · FA Compliance
Agent DNA compliance centre
Agent licence card showing FA licence and minors clearance expiry dates
FA Compliance Engine

ALWAYS AUDIT-READY.
ALWAYS PROTECTED.

Automated FA regulation monitoring built into every part of the platform. Licence expiry alerts, minors clearance and work-permit tracking. Core, not bolted on.

  • FA licence expiry monitoring (B1.1, B1.2)
  • Minors clearance & DBS tracking (B2.1, B2.2)
  • Representation contract alerts (B3.1, B3.3)
  • Work-permit status management
Agency-Level ROI

WHY AGENCIES
CHOOSE AgentDNA

  1. 01

    Increase Deal Conversion

    Stronger insights and structured preparation help agents close deals faster.

  2. 02

    Enhance Negotiation Power

    Clear financial intelligence and clause visibility give agents a sharper edge at the table.

  3. 03

    Minimise Financial Leakage

    Automated contingent tracking and alerts ensure no payments are missed or overlooked.

  4. 04

    Improve Player Retention

    Smoother, data-led career management strengthens long-term client relationships.

  5. 05

    Scale Without Headcount

    Centralised intelligence and automated workflows let agencies grow efficiently.

Built for Scale
Managing a Large Client Portfolio? We've Got You.
From boutique single-agent operations to multi-agent organisations managing hundreds of clients. Hierarchical access, team dashboards and an unlimited-client plan mean the platform grows with your agency.
  • Multi-agent teams
  • Role-based access
  • Unlimited clients
  • API integration
Talk to Sales
The Company Behind It

NOT A NEW TOOL.
AN ESTABLISHED BUSINESS.

AgentDNA™ is built by ClubDNA, the intelligent contract management company that professional football clubs already run their player contracts, negotiations and administration on. Same company, same engineering team, same UK infrastructure, pointed at the other side of the negotiating table.

Before ClubDNA, our founders built The Sports Office, the elite-sport performance management platform delivered to Premier League and EFL clubs and to governing bodies including the RFU, ECB and Scottish FA. Founded in 2006 and acquired by Kitman Labs in 2020. Elite sport is the only industry this team has ever built software for.

One company · both sides of the table
ClubDNA
For clubs
Contract management, negotiation and player administration for professional clubs. Finance, legal, admin and the sporting director working from one record.
Visit site
Same DNA
AgentDNA™
For agencies
The same discipline applied to your roster: clients, contracts, FA compliance and commission, with an AI assistant reading your data.
Clubs and agents sit on opposite sides of every deal. Knowing how the club side actually works is why AgentDNA™ models contracts, clauses and payment schedules the way it does.
Track Record
BUILDING FOR ELITE SPORT SINCE 2006
2006
The Sports Office
Our founders built the performance management platform used across the Premier League and EFL, and by governing bodies including the RFU, ECB and Scottish FA.
Jan 2020
Acquired by Kitman Labs
The Sports Office was acquired by Kitman Labs: an exit that proved the team could build and support enterprise software at the top of the game.
Since 2020
ClubDNA
Intelligent contract management for professional clubs: documentation, negotiation and administration in one secure system, with templates maintained by legal partners.
Now
AgentDNA™
The agency platform, on the same architecture, the same UK hosting and the same security posture clubs already trust with their contract data.
Founded by Operators
The Clarke brothers founded and exited The Sports Office. Andy Gartside is a football lawyer at Centrefield and the former Chief Operating Officer of Bolton Wanderers.
Club-Side Fluency
We build the system clubs use to draft, negotiate and administer player contracts. Nothing in a deal structure is unfamiliar to us.
Here for the Long Run
A UK company with a live club customer base, our own infrastructure and a named team you can call. Your roster data is not sitting with a weekend project.
Security & Data

YOUR DATA IS YOUR MOST SENSITIVE ASSET

Contract values, transfer fees, salary structures, personal details: AgentDNA™ treats every byte with the commercial sensitivity you do. Enterprise-grade security, UK-hosted, fully GDPR compliant, on the same infrastructure and standards professional football clubs already trust ClubDNA with.

ISO 27001 certified information security management
ISO 27001
Certified information
security management
Cyber Essentials certified
Cyber Essentials
UK government-backed
cyber security certification
EFL Innovation Lab endorsed
EFL Endorsed
Endorsed technology partner
of the EFL Innovation Lab
End-to-End Encryption
256-bit SSL/TLS in transit, encrypted at rest on UK servers. Transfer fees, contract values and personal data never exposed.
UK Data Residency
Your data never leaves the United Kingdom. UK-based infrastructure keeps full sovereignty over sensitive commercial information.
Role-Based Access
Granular permissions: admins see all, agents see their client portfolio. Custom enterprise structures for complex organisations.
Onboarding

UP AND RUNNING FAST

A structured 4-step process gets your agency fully operational, with dedicated support at every stage. Most agencies go live in 2 to 4 weeks.

  1. Kick Off & Review

    We learn your agency structure and workflow before building anything.

  2. Config & Data Capture

    Your platform is configured and player/contract data imported remotely.

  3. Validate & Train

    Data is validated, modifications made, and your team trained.

  4. Go Live

    Fully operational from day one, with ongoing support from our team.

Request a Demo

READY TO TRANSFORM
YOUR AGENCY?

Book a personalised 45-minute walkthrough with our founding team. No generic slides, no hard sell, just the modules that matter to your agency.

Andy Clarke
ANDY CLARKE
Founder & Managing Director
Andy Gartside
ANDY GARTSIDE
Founder & Managing Director
Chris Tuson
CHRIS TUSON
Operations Director
What the demo covers
  • Revenue Pipeline
  • FA Compliance
  • AI Assistant
  • Financial Tracking
  • Club Requests
  • Query Builder
Book Your Demo
Response within 24 hours · no obligation