FA-regulated · built for agencies managing scale

MANAGE MORE. MISS NOTHING. STAY AHEAD.

agentdna™ is the all-in-one intelligence platform for football agencies, uniting players, contracts, compliance and deal pipeline in one place, with an AI assistant that reads your data so you don't have to.

£480M
Pipeline Managed
2K+
Active Agents
99%
Compliance Rate
Agent DNA dashboard
£1.3m total commission
30 my clients
Trusted by Agents
Player Profiles
Revenue Pipeline
FA Compliance
Financial Tracking
Club Requests
Query Builder
Agent Network
Player Profiles
Revenue Pipeline
FA Compliance
Financial Tracking
Club Requests
Query Builder
Agent Network
Player Profiles
Revenue Pipeline
FA Compliance
Financial Tracking
Club Requests
Query Builder
Agent Network
Player Profiles
Revenue Pipeline
FA Compliance
Financial Tracking
Club Requests
Query Builder
Agent Network
Player Profiles
Revenue Pipeline
FA Compliance
Financial Tracking
Club Requests
Query Builder
Agent Network
Player Profiles
Revenue Pipeline
FA Compliance
Financial Tracking
Club Requests
Query Builder
Agent Network
The Platform

EVERYTHING IN ONE PLACE.
BUILT AROUND YOUR WORKFLOW.

Purpose-built for FA-regulated intermediaries. Every module mirrors how football agents actually work, from first contact to signed deal and beyond.

Detailed Financial Tracking
Never miss agent payments or player performance clauses. Real-time tracking with automated alerts.
Player Financial Tracking
Revenue Pipeline
Visual deal stages, commission forecasting, weighted pipeline values and YTD tracking.
Revenue
FA Compliance Engine
Automated FA regulation monitoring: licence expiry, minors clearance, work permits. Always audit-ready.
Compliance
Player & Contact Profiles
Deep profiles with market values, contract expiry, rep agreements, work permits and engagement scores.
Core CRM
Club Requests
Log inbound club enquiries against your client portfolio. Prioritise, track and convert to pipeline deals.
Deals
Query Builder
Build cross-entity queries on your entire database. Filter by position, value, nationality, contract status.
Intelligence
Sponsorship & Contracts
Full sponsorship management with retainer matrices, promotional appearance scheduling and royalties.
Commercial
Bulk Outreach
Email templates, bulk campaigns and interaction logging. Structured follow-up cadences for your network.
Outreach
Agent Network Map
Interactive map of your full network. Visualise agents, players and clubs by geography in one view.
Intelligence
AI Assistant

ASK ANYTHING
ABOUT YOUR
DEALS

Your assistant reads every contract, clause and compliance record so you don't have to. Get instant answers on expiry dates, bonus triggers, club matches and negotiation angles, in plain English.

→Surfaces expiring rep agreements before they lapse
→Tracks bonus & appearance clauses in real time
→Matches your roster against live club requests
See it live in a demo
AI Contract Assistant
×
AI Contract Assistant
History
Reviewing contract · Oceane Yundt · Everton FC
When does Oceane Yundt's contract expire?
Her deal with Everton FC runs to 30 June 2028. There's no club option, but a release clause activates on 16 Feb 2026, so I'd open renewal talks before then.
Ask about a contract, clause or client…
→
When does it expire? Key clauses Draft renewal
Revenue Pipeline

NEVER LOSE TRACK
OF A DEAL AGAIN

Visual deal stages from prospect to signed. Commission forecasting, weighted pipeline values and real-time period-over-period tracking.

  • Deal stage management from prospect to close
  • Commission forecasting & weighted values
  • YTD confirmed vs forecast comparison
  • Model the financial impact of new deals
agent-dna.com · Revenue Pipeline
Agent DNA revenue pipeline
agent-dna.com · FA Compliance
Agent DNA compliance centre
FA Compliance Engine

ALWAYS AUDIT-READY.
ALWAYS PROTECTED.

Automated FA regulation monitoring built into every part of the platform. Licence expiry alerts, minors clearance and work-permit tracking. Core, not bolted on.

  • FA licence expiry monitoring (B1.1, B1.2)
  • Minors clearance & DBS tracking (B2.1, B2.2)
  • Representation contract alerts (B3.1, B3.3)
  • Work-permit status management
Agency-Level ROI

WHY AGENCIES
CHOOSE AGENTDNA

01
Increase Deal Conversion
Stronger insights and structured preparation help agents close deals faster.
02
Enhance Negotiation Power
Clear financial intelligence and clause visibility give agents a sharper edge at the table.
03
Minimise Financial Leakage
Automated contingent tracking and alerts ensure no payments are missed or overlooked.
04
Improve Player Retention
Smoother, data-led career management strengthens long-term client relationships.
05
Scale Without Headcount
Centralised intelligence and automated workflows let agencies grow efficiently.
Built for Scale
Managing a Large Roster? We've Got You.
From boutique single-agent operations to multi-agent organisations managing hundreds of clients. Hierarchical access, team dashboards and an unlimited-client plan mean the platform grows with your agency.
Multi-Agent Teams Role-Based Access Unlimited Clients API Integration
Talk to Sales
Security & Data

YOUR DATA IS YOUR MOST SENSITIVE ASSET

Contract values, transfer fees, salary structures, personal details: agentdna™ treats every byte with the commercial sensitivity you do. Enterprise-grade security, UK-hosted, fully GDPR compliant.

256-bit
SSL encryption
in transit & at rest
99.9%
Platform uptime
SLA guarantee
UK
Data hosting
never leaves UK servers
GDPR
Fully compliant
DPA on request
End-to-End Encryption
256-bit SSL/TLS in transit, encrypted at rest on UK servers. Transfer fees, contract values and personal data never exposed.
UK Data Residency
Your data never leaves the United Kingdom. UK-based infrastructure keeps full sovereignty over sensitive commercial information.
Role-Based Access
Granular permissions: admins see all, agents see their roster. Custom enterprise structures for complex organisations.
Onboarding

UP AND RUNNING FAST

A structured 4-step process gets your agency fully operational, with dedicated support at every stage. Most agencies go live in 2 to 4 weeks.

01
Kick Off & Review
We learn your agency structure and workflow before building anything.
02
Config & Data Capture
Your platform is configured and player/contract data imported remotely.
03
Validate & Train
Data is validated, modifications made, and your team trained.
04
Go Live
Fully operational from day one, with ongoing support from our team.
Request a Demo

READY TO TRANSFORM
YOUR AGENCY?

Book a personalised 45-minute walkthrough with our founding team. No generic slides, no hard sell, just the modules that matter to your agency.

Andy Clarke
ANDY CLARKE
Founder & Managing Director
Andy Gartside
ANDY GARTSIDE
Founder & Managing Director
Chris Tuson
CHRIS TUSON
Operations Director
What the demo covers
→Revenue Pipeline
→FA Compliance
→AI Assistant
→Financial Tracking
→Club Requests
→Query Builder
Book Your Demo
Response within 24 hours · no obligation
NO OBLIGATION · FA-COMPLIANT · UP AND RUNNING IN DAYS